The Back Story // Reflections


They say there’s strength in numbers

Although I knew this to be true, that truth would take on a whole new meaning in business as a dream became tangible with Omoba. All I knew for sure in this quest to discover my calling in life was that the pursuit of passion would be the most difficult thing I could ever decide to undertake. While there would be nothing more rewarding , I surely would not be able to do it all alone. I needed a partner and only God knew who that was.

Divine appointments are usually incomprehensible

While the automatic connection seemed divine by nature, the reality was that Anu lived in London, I lived in Atlanta, and that was it. Sure, the invitation was now open to visit London, the grey and rainy city I previously had no desire to visit, and WhatsApp information was exchanged, but that seemed to be it.

Fast-forward several months and a visit became an adoption into the family. A suggestion to stay a little longer, and a series of ‘mishaps’, as I then understood them, ultimately became a decision to stay in London for 5 months and it would be during that time that Omoba would become more than a thought.

During that time, the first Omoba book would be designed and printed, a process that in hindsight was a test to show us that we were indeed divinely introduced for a greater purpose.

And now we’re here. It would take my return to Atlanta for us to really decide that this dream was to be taken seriously and if we both really wanted to impact the world as we were called to do, we’d have to work hard and see this process through, continually drawing strength from our friendship and ultimately, the Creator of it all.

While we grow from humble dreams to a world changing reality with Omoba,

we remain thankful for those small beginnings

and vow to never forget how this all started. At the end of it all, our foundation remains true - two women, two friends, two sisters who want to do for other women exactly what we would want done for ourselves. Omoba exists to showcase the beauty of women and the stories of motherhood.


As I sit here I'm overwhelmed by the memories

It was only a few years ago that this dream was buried in the furthest recesses of my mind. Barely a seedling of a vision. I cannot attest to God's grace enough. That He saw fit to even bless me with a vision that I'm still not even certain I fully understand or grasp.

I remember when my Pops gave me my first camera - an old school canon film thingy. I would run around snapping like film was free, then rush to the chemist to process my photos only to realise that I had cut everyone's heads off.... I'm a little better now, and my early gusto hasn't waned. With better equipment and a few years of practice people's faces are now included in my shots(!) and I've developed a love of capturing moments. This was a love that was only really shared on holidays or special occasions and it wasn't until my love, Z, bought me a 'real' camera that I started to think seriously about where this was all going.

Then I met Shaari.

That meeting in itself was divinely ordained.  Through a series of maybes, and almosts, and cancelled trips, and professional exams, I eventually made it to a photography course in Atlanta, run by the infamous Ross Oscar Knight. I met Shaari on day one. She had big hair, big eyes and big cheeks. Since I have all those things too, I knew we would be friends immediately. It was during that two day workshop that I realised this love of capturing moments could transform into a tangible thing.

Fast-forward a few months, and Shaari comes to London to visit. What started as a week long 'come see London trip' turned into a 'why don't you just stay and hang out with us?', forming a little fun-size family; Z, me and Shaari - a little trio. During that 5 month stint she became more than a sister, more than a friend, she became part of our unit.

During those weeks of snacks and photo walks and epic cooking sessions the idea of Omoba was birthed. Sort of.

Neither of us really knew what it meant or what it was, but once Shaari returned to Atlanta we realised that we'd been given a challenge and a desire to try and make a difference. We wanted to capture the images of women like us and their babies. Mothers, wives, ladies who are trying (and succeeding) to make their way in this world.

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